Bvlgari


Bulgari (pronúncia em italiano: [?bul?ari]) é uma sociedade fundada em 1884, que atua dentro do mercado de luxo (joias, relógios, perfumes, artigos de couro, e hotelaria). Terceiro joalheiro do mundo, a Bulgari faz parte do Grupo LVMH - Moët Hennessy Louis Vuitton.

As joias desenhadas no início dos anos 20-30 seguem o estilo art déco com linhas claras e estilização geométrica, sempre combinado ao uso de platina. Os anos 30 foram marcados por criações mais chamativas com diamantes em diferentes tamanhos combinados a pedras coloridas: safiras, esmeraldas, e rubis. Alguns ornamentos eram “conversíveis” e podiam ser usados como colares ou pulseiras, e broches podiam ser usados como pendentes .

Limitados pelas restrições impostas pela Segunda Guerra Mundial, a maison Bulgari mudou a platina e os diamantes pelo uso de ouro e um número menor de pedras. O desenho se torna mais suave e segue a inspiração natural. A Bulgari se afasta das regras da escola francesa e cria um estilo único, inspirado pelo classicismo greco-romano , a renascença italiana e a escola romana de ourivesaria do século XIX .

O boom econômico do pós-guerra permite a volta das criações em metal branco com pedras preciosas, notadamente diamantes. Ao final dos anos 50, a Bulgari prefere o desenho pontuado por formas mais suaves . Além disso, o uso de cabochons grandes se generaliza e se torna sua marca registrada. O estilo Bulgari se caracteriza também por suas formas estruturadas, simétricas e compactas e o resultado colorido da associação de diversas pedras preciosas .

As criações dos anos 70 se distinguem pela diversidade. Inspiradas em fogos de artifício, na arte oriental com o uso de motivos de serpentes, ou mesmo da pop-art com a coleção “stars and stripes” [estrelas e listras], elogiada por Andy Warhol . Nesta época, o ouro amarelo aparece entre os materiais preferidos e o uso de elementos ovais junto aos cabochons, rodeados de ouro e diamantes se torna a marca registrada da Bulgari, assim como a corrente grossa de ouro.

Os anos 80 se caracterizaram pelos volumes, as cores vivas, as formas simples e os motivos decorativos estilizados. Nos anos 90, o uso de ouro amarelo ainda se destaca, mas o estilo Bulgari é menos estruturado .

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THE BVLGARI PAPILLON TOURBILLON CENTRAL AWARDED IN MEXICO

THIS UNIQUE COMPLICATION UNVEILED DURING THE SIAR HAS BEEN HONOURED BY THE PUBLIC AWARD October 27th Mexico, DF - During the ninth Salon Internacional de Alta Relojeria (SIAR) in Mexico City, Bulgari has revealed two new interpretations of its Papillon collection: the Papillon Tourbillon Central and the Papillon Heure Sautante, offering both a unique and original way of telling time within the realm of Grand Complication watchmaking. With a patented, unique and exclusive watchmaking mechanism these new models promise to create a stir in the watchmaking universe and in the hearts of the devotees of the highest horological complications. The SIAR has ended on October 22nd with its traditional Awarding Ceremony paying tribute to the most significant newly launched watches. The Bulgari Papillon Tourbillon central has been rewarded as the best creation by the public attending the SIAR The original mechanism Papillon is inspired by the flight of monarch butterflies; the most outstanding example of nomadism in the microscopic world. These colorful, tiny specimens propel migration to an extraordinary level each year performing a wonderful journey across the American continent. Just as unique as the route of the monarchs propelled by its wings, the Papillon mechanism bears two independent, retractable, diamond-shaped hands on a supporting disc. Each one alternately sweeps over a graduated minutes scale spread over a 180-degree half circle. The minutes are successively indicated by each of the two hands. The first is positioned on the segment and thus signals the progression of the minutes, while the second one remains ‘off-duty’ in fall-back position and thus invisible throughout the rotation of the disc bearing them. When the first hand reaches the 55th minute on the display segment, the other hand progressively completes a quarter turn to move into a position parallel to the first one on the 00 minutes marker. The first hand then moves into its fall-back position for the following 55 minutes. The Papillon system has the advantage of using less power in comparison with the classic minutes indicator and therefore has a positive impact on the power reserve. This patented, complex, exclusive mechanism can naturally be combined with a variety of information and functions. In the case of the simplest display of time, Bulgari Papillon Heure Sautante displays the jumping hour, indicates the minutes via the Papillon device, and shows the seconds by the central hand. In the Papillon Tourbillon Central watch, the Bulgari watchmaking Manufacture places the tourbillon movement in the very centre of the case of this precious, unique timepiece available in pink gold or platinum, in the same way that a diamond is set in the centre of a piece of jewelry. The entire composition stands out by its clean lines, symmetrical axes and the architectural precision of the dial – further demonstrating the mastery of these fundamental elements in the array of contemporary creations by the Maison in the highly competitive spheres of “grand complication” watchmaking. The Papillon Heure Sautante will be a recurring production available in rose gold and white gold; while the Papillon Tourbillon Central will be featured in rose gold and platinum both limited edition pieces. Revealing these important pieces during the Salon Internacional de Alta Relojeria in Mexico reaffirms the importance of the market for the brand. Guido Terreni, Director of the Watch Division noted, “I am proud to have presented the Papillon Tourbillon Central as a worldwide première in the SIAR. It is a multi-complication that couples a central flying tourbillon with the iconic “Papillon” minute indication and a jumping hour display. We have chosen the SIAR to unveil these timepieces to the world as it is a probably the most qualitative and international venue outside SIHH and Baselworld to present a novelty that will be on the market at the end of the year.” Learn more in : http://www.bulgari.com/en-gb/watches-papillon-news-page

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DIVA: CELEBRATING THE BEAUTY OF EVERY WOMAN

Some of the most inspirational women in the online world selected their favourite pieces from the Diva collection and interpret them in their own unique way. As women with distinct styles and tastes that stay true to themselves, the understated pieces were effortlessly incorporated into the jewellery that they already love to wear every day.

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