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MORGAN AND GRUHME LAUNCH NEW FRAGRANCE

The Morgan Motor Company and Birmingham-based British fragrance house, Gruhme, have joined forces to release a Morgan branded men’s fragrance befitting the carmaker’s British heritage and prestige. The Morgan Motor Company and Birmingham-based British fragrance house, Gruhme, have joined forces to release a Morgan branded men’s fragrance befitting the carmaker’s British heritage and prestige. An exclusive launch party was held at the Hotel Du Vin in Birmingham on Tuesday 1st December 2015, where representatives from Gruhme and Morgan introduced the new fragrance to around 200 guests. With strong roots back to Malvern, Gruhme was founded in 2013 and are now based in Birmingham. Their Morgan fragrance provides ample amounts of discerning British pedigree with all the fresh notes of a modern, uplifting and extraordinarily wearable male scent. The end result of this fragrance collaboration is simply timeless, just like the cars themselves. The presentation of the fragrance makes it clear how both brands share an enviable passion for their craft. The design approach is one of an intelligent, passionate, creative yet personal touch. Morgan Head of Design, Jon Wells, said “Hotel Du Vin Birmingham provided the ideal setting for such an enjoyable evening. The new Aero 8 looked superb parked next to the red carpeted entrance that welcomed so many interesting guests. Gruhme presented the new fragrance very well, highlighting the synergies between our brands and confirming our decision to undertake this partnership. I would like to thank everyone involved in putting on such a great event.” CEO and Founder of Gruhme, Robert Hallmark, said “From the outset of our discussions with Morgan we were excited to showcase the synergies between our brands. The Morgan design has such a classic timelessness that this newcomer Gruhme brand was still able to dovetail elegantly into their ethos and aesthetics. It is such a testament to British design culture to see how well our collaboration has been received and we could not be more proud to be part of the iconic Morgan family.”

STRUTHERS LONDON FOR MORGAN AERO 8 WATCH LAUNCH

Struthers London and the Morgan Motor Company reveal new Aero 8 watch at exclusive launch event in London On Thursday 21st May, Struthers London and the Morgan Motor Company proudly launched their new Aero 8 watch at the Kensington based Morgan dealership, London Morgan. The new watch signals an extension to the collaboration between the two companies and is the second Morgan limited edition piece to be crafted by the British watchmakers. The Struthers for Morgan II (SfMII) has been created as a homage to the new Morgan Aero 8 and is exclusively available in 18ct white gold and limited to eight pieces worldwide. The perfect combination of stunning watches and the finest automobiles was only enhanced by the beautiful evening sunshine that engulfed the Astwood Mews base of London Morgan. With the full Morgan model range on display, visitors were also treated to a private viewing of the new Aero 8, the car that the new watch draws inspiration from. Drinks were kindly provided by The Balvenie and their Ambassador James Buntin who worked tirelessly all night to ensure guests remained refreshed with the finest Scottish Whisky. Just like every Morgan car, each watch is hand-built to order using a combination of state of the art technology and traditional craftsmanship methods. Similar to the existing Officer’s and Field Trench for Morgan models, the new SfMII will house a recomissioned vintage Omega base calibre, with customisations now including wandering seconds and a greater of choice for customised hand-finishing. The solid 18ct white gold case features hand-engraved Morgan wings and limited edition serial numbers discreetly located within an outer hinged back, which swings open to reveal the movement hidden beneath a sapphire crystal inner case back. The dials are hand-turned from 18ct white gold by the Struthers in-house.